The output is words, but my approach is what delivers value – helping brands understand how to truly speak to the world. I use a methodical framework to zero in on the most essential areas and get the core message right. I’ve had clients say things like "I won’t forget my reaction to his first draft. It almost brought me to tears because his words immediately stirred emotions from deep within that made me feel like he was speaking straight from my heart" and "Seth approaches his work like a tortured artist, trying to capture the essence and soul of the organisation’s work that he pulls, prods, and shapes until it becomes a unique poetic masterpiece.”

I take a words-first approach, where design follows message. Through workshops and conversations, I help clients see what's hidden in plain sight and find the nucleus of their brand – purpose, ambition, anything that's central to their core message.