What kinds of projects are you looking for?
For me, a dream project can come from any sector and at any stage. The key element I look at is the relationship — it needs to be built on trust & honesty. This is how I believe the best work can be created and how I can be most effective as a partner.
What makes your work unique?
My work is based in strategic, research-driven decisions. I believe this leads to timeless, memorable design solutions and enables me to partner with you from the high-level (positioning) to the nitty-gritty (logo, packaging, art direction).
What does your creative process look like?
I think it's important to be flexible — to find a process that fits the problem and not force anything. That being said, in general, I like to start with immersion & research, which leads to some form of strategic plan...it could be visual, it could be verbal, it's usually a mix of both. This creates a foundation for rounds of visual identity development, where you'll see distinct visual directions. This is expressed through key applications, where the brand will most likely live, to ensure it's launch-ready. Once the direction is agreed upon, this leads to refinement & documentation in the form of brand guidelines.
Interested in working together?
Reach out to start a project with
Nate
.