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Abby

Abby

Brand Designer

I'm an independent consultant and creative director based in New York with a background in business, strategy, and frontend development. In the past, I helped Fortune 500 companies design apps, understand their users, and create new products through workshops and design-led programming. These days, I primarily work with startups or small and medium size businesses with a focus on designing and art directing websites, brands, and consulting on a variety of digital and visual experiences.

Specialty
Brand Identity
Offerings
Styles
Modern
Cheerful
Minimalist
Industries
Fashion
Technology
Retail
Pricing
$20k – $50k

What kinds of projects are you looking for?

I'm interested in compelling projects founded by kind people interested in leading balanced teams.

What makes your work unique?

I do a lot of things: from setting the strategic foundations of a brand; to performing competitive research and qualitative analysis with users; to architecting the overall user experience and testing against assumptions; to designing the brand identity, and website; to managing QA/QC alongside amazing developers; to producing and directing photoshoots; to on-going support for tactical needs.

What does your creative process look like?

I ask a lot of questions, do a lot of research, make sure our visions are aligned, and then get to work.

Interested in working together?

Reach out to start a project with
Abby
.