I have three types of clients: 1. The startup that has nothing. Help we need something. We want to launch our first marketing site with a fresh design, identity and a basic set of branding so our internal team has some direction. 2. A company that needs a rebrand. Help our brand has been designed by me (founder) or the developer picked a typeface. We know what we want to say, but we want to make it look good. Can you redesign our Marketing site and give us some pointers how this new look&feel can influence our digital product or other touchpoints. 3. The agency. Help! We need someone that takes the lead in design and make it come to life. This can be a pitch, Art-Direction/design for a campaign or digital product. One thing I don’t do: Product design. I can provide key screens of a digital product to show how brand can influence it, but I’m not someone to deep dive into flows and develop full blown design systems.